Make sure your business is online!
Having an online presence will ensure consistent traffic. For your site to be visible to your target audience SEO (search engine optimization) is a must. With a comprehensive SEO strategy your site will be able to climb to the top of the Google search engine result pages (SERP).
While there are many marketing strategies and tools at your disposal finding the suitable ones can be challenging. You need to understand all strategies before allocating your marketing budget. One of the most overlooked but highly effective strategies are having a well thought out plan regarding search engine optimization (SEO).